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Bob Beaulaurier has been designing mail and phone surveys, moderating focus groups and conducting in-depth interviews (IDIs) for nearly two decades. Bob’s focus group moderating experience includes work for city and state governments, the world's biggest retailers, Fortune 5 sporting goods and apparel manufacturers, the world's top high tech and software companies and leading designers. Bob is comfortable with and has moderated focus groups with a wide variety of audiences including Physicians, Dentists, Pilots, Building Owners, Commercial Realtors, Custodians and leading conservation groups.
The topics Bob has studied have been as diverse as the audiences. A sample of these topics includes, Title 9 sports issues in higher education, newscaster and weathercaster selection, research for award winning toys, fitness equipment, diet programs, local stream coordination, IT Management, restaurant site evaluations, advertising and communications tracking, election campaigns, retail sales, out of the box printer experiences, brand building, PR campain evaluations, funding bottlenecks in government, transportation, business recycling, hazardous and toxic waste reduction, perceptions of the urban growth boundaries and compost bin program evaluations and major world wide software and website launches.
Bob has helped Portland charity organizations to achieve growth in job training programs that has exceeded growth experienced in much larger metro areas such as Chicago or New York. In 2008, Bob conducted one-on-ones with advertising agencies and high tech company employees to determine what could improve the company's ability to stay “on brand” and “on message” around the world and to understand some of the subtleties of managing creativity, on-line tools, and branding guidelines.
Bob has been quoted in the Wall Street Journal, appeared on several television shows and was the 2007-2008 VP of Public Relations for Marylhurst University Toastmasters. Bob was certified by the Market Research Association in 2006 at the “Expert Level.” Bob graduated from Whitman College with a degree in Economics with an emphasis in Statistics and Econometrics. Bob has taught market research at Portland State University, and has been a guest speaker to a half dozen universities regarding the application of statistical techniques, marketing research, communications and revenue growth. In 2009, Bob spoke to peers at the Market Research Association’s annual conference on the topic of “using market research for great decision making.” Bob is currently serving on the Board for the Oregon, Washington and Northern California chapter of the MRA.
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